About
Viaggio
About Viaggio Consulting
Viaggio Consulting is focused on helping businesses solve their challenges. We take the time to understand the issue and offer options that will provide a solution that fits your budget and delivers true value to your organization.
Viaggio is an Italian word that means Journey. Viaggio Consulting is focused on delivering comprehensive solutions to help our clients along their business journey. We take the time to understand the issue and offer options that will provide a solution that fits your budget and delivers true value to your organization.
About Viaggio Consulting
Bill Peters is a seasoned professional with over 25 years of diverse experience across multiple industries. A relentless pursuit of excellence has marked his journey in marketing, a passion for innovation, and tying the marketing spend to ROI.
As a digital marketing expert, Bill specializes in designing and implementing marketing technology, driving strategic planning processes, and delivering campaigns across all channels. His extensive experience spans not-for-profit, banking, travel, subscriptions, telecom, financial services, and consulting sectors. Bill is dedicated to solving the unique challenges marketing departments face, leveraging his expertise to drive results and exceed expectations.
Bill’s dual background in marketing and human resources sets him apart. With a deep understanding of HR principles, Bill has developed strategies for employee experience, change management, voice of the employee, and talent reorganization.
One notable accomplishment includes leading the product development of a new employee onboarding solution and designing the solution around the new hires to ensure they transition smoothly and quickly into their new roles while supporting the employee value proposition and ultimately, the brand.
Recently, Bill completed certifications for Adobe Workfront and monday.com, further enhancing his skills and keeping himself at the forefront of marketing technology. He has an MBA and a B.S. in Marketing.
Bill is driven by a commitment to excellence and a desire to make a positive impact on every project he undertakes. Let's connect and explore how Bill can contribute to your organization's success.
Certifications
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Adobe Workfront Core Developer - Adobe Certified Professional
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monday.com Product
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monday.com Advanced Workflow
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monday.com Professional Services
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monday.com Partner Admin
Qualifications
20+ years in marketing operations, marketing technology, reporting, and business processes
3+ years in employee experience, change management, and voice of the employee (VoE)
Experience managing budgets in excess of $150MM.
Masters Business Administration and Bachelor of Science, Marketing